Eugene,
Your calves were every bit as good. Fewer bidders made it to the close, and that is exactly what I want to fix for you.
To put this together I went through all 14 of your lots, all 546 bids, every page of your website, your Google listing, and the Canadian Bison Association's price reports.
Your March sale and Jack Auction Group's sale were nine days apart, with the same kinds of calves.
Bull calves 54 head
You $5.73 · Jack $5.74 a lb
Heifer calves 58 head
You $5.17 · Jack $5.45 a lb
Mixed calves 35 head
You $5.01 · Jack $5.14 a lb
The lot with 7 bidders matched Jack. The lots with 3 and 4 bidders didn't.
Jack's prices are printed in the CBA's weekly price report, so sellers can compare. Closing that gap is how you keep them coming back to you.
Those two lots add up to about $9,500 in one sale. Keep that number in mind when you get to the price.
Prices per pound from your lot pages and the CBA weekly price summary of April 10, 2026 (Jack's March 18 sale). Dollar amounts are estimates using the middle of each listed weight range. Jack's bull and heifer calves were heavier than yours, which usually lowers the price per pound.
First, credit where it's due. You've built something real:
Your Clair seller came back for a second year, and that says a lot.
None of what follows is on you. Your website runs on online-store software with an auction add-on. It was never built for selling bison, so it works against you in three places. Each one is fixable.
The signup asks for a "Website" and mentions a PDF that isn't attached. Every account has to be built by hand. The "Shop now" buttons lead to "Page not found", and the homepage still shows last October's sale, so it can look closed.
Buyers sign up on their phone in about a minute, and you approve them with one tap. The homepage always shows your next sale.
When your 546 bids came in
Your buyers are busy ranchers, and nothing reminds them when a sale opens or closes. On Lot 31, two of them traded bids a cent at a time for almost an hour.
Every buyer gets a text and an email when your sale opens and again before it closes. They can set a top price and let the system bid for them.
Your phone number isn't on the main pages. "Taking bookings" has no way to book. You're not on the CBA's auction list, and Jack is. Your Google listing hasn't been claimed yet.
Your number on every page, a booking form that texts you the second a seller fills it in, and your business listed where bison people look.
One more thing sellers should hear first: at Jack's NO BORDERS sale, sellers pay 8% commission plus entry fees, about $12,100 on a herd like your Dauphin dispersal. If your sellers keep their whole cheque, your new site will say so up front.
A new website at bisonmarketing.ca with its own bidding system, built for selling bison. Your web address stays and every page keeps its address, so you keep your #1 spot on Google for "online bison auction".
PHASE 1 · ABOUT A WEEK
PHASE 2 · 3 TO 4 WEEKS
Bison Marketing ServicesText message
Fri 9:00 AMSpring calf sale is open: 7 lots, 168 head. Bidding closes Tuesday, March 31. Tap to see the lots.
Tue 12:00 PM2 hours left. Lot 32, 58 heifer calves, high bid $5.17/lb. Tap to bid.
Tue 1:41 PMYou've been outbid on Lot 32. Tap to raise your top price.
Example: what your buyers would have gotten for your March sale
You never wait on anyone to run a sale.
Already tested on your sales. I replayed every bid from your 14 lots through your new bidding system. Same winner, same price, every lot.
It's built for how you sell: by the pound, by the head or for the whole group, farm gate, and the seller can always pass. Every bid is saved and backed up.
$4,500
Paid as each part goes live:
My guarantee: if your new website isn't live within 10 days of me getting your logins, you don't pay for it.
Rather start smaller? The website alone is $1,500, and you can add the bidding system later for $3,500.
$149a month
Or $1,490 a year, which is 2 months free. It starts the day your new website goes live.
Cancel any time with 30 days notice. New features or extra pages are quoted up front, so there are never surprise bills.
The gap from one sale is more than double the cost of the whole build.
HiBid, where Jack sells, charges auctioneers 2% of what sells online. A whole year with your own system costs about a fifth of one sale there.
Canadian dollars, plus GST. HiBid figure uses its posted 2% fee on your March sale's estimated total.
Your last two spring calf sales closed in late March. Start this month and everything is built, tested and practiced well before then.
Or call or text (306) 621-7696
To get started, I just need your website logins (or the name of whoever set up your site) and the date of your next sale.
This one's yours whether we work together or not. Your Google listing hasn't been claimed yet, so it's missing your website, hours and photos. It takes about 15 minutes of your time. Tick each step as you go.
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